Have You Called Your Mother Lately?

When I worked in the old Bell System, Mother's Day was our largest day of toll revenue (long distance calls). We decided to try to enhance it even more and hired Alabama's legendary coach, Paul "Bear" Bryant to do a commercial for Mother's Day. He was seated in his office in his crimson sweater to film a commercial that would become legendary. He was supposed to end in that old gravelly voice of his, "Have you called yo mama lately?" He did, but then he paused and went a bit off script. He looked far away as if to Heaven, and wistfully thought out loud, "I sure wish I could."